responsive website design
What is a Responsive Website?
Responsive Website design refers to websites where the entire layout responds to the size and device that the website is being viewed on, which enhances the user experience. When a website is responsive, the website automatically changes the layout to fit the device it is being viewed on.
The concept behind Responsive design is all about creating an identical experience regardless of the device screen size.
Website designers have significantly more work to do on a modern responsive website. Design and layout needs to embrace traditional desk top devices, plus mobile devices like the tablet and smartphones. Today, responsive web design is the best solution for this problem, as it provides a single source solution for these technological issues. Responsive websites provide a cost effective multi layered solution that has become an essential for enhanced search engine results. From April 2015 Google penalises websites that do not have a mobile capability. With markets that sell to the domestic market or people on the move, it would be a disaster not to employ slick mobile capabilities.
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the negative effect of penalising sites that are not mobile friendly.
Why Design for Mobile?
It has become evident that more web users are going mobile, and not just for on the move web browsing. Tablet and smartphone devices have begun to change the method of development, and process of targeting each respective audience. When we consider businesses that sell to both B2B and domestic users, there is often significant differences in the requirements of the mobile users as opposed to desk top users. Therefore the products and services on display may differ per device thus becoming adaptive to the target audience (Adaptive Design).
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With over 60% of the UK’s population now using smartphones and with over 66% having used their device to buy online. These figures are increasing daily and there’s no sign of the mobile revolution slowing down. In fact, analysts predict that by the end of 2016 there will be more purchases from mobile devices than desk top PC’s.
It is essential to ensure your website looks great and functions flawlessly whatever screen size it is accessed from in order to capture your target market.
Being mobile friendly is not just about having a functional, responsive website design, it is about ensuring you are offering a great user experience, in order to convert traffic in to real business. All of online marketing completed by SEO Nuts is focussed around a user-centric approach, boosting customer engagement, lowering bounce rates and raising conversion rates.
Leading analysts have been talking about the changing face of online retail for years now, but the new figures have demonstrated that mobile purchasing is on the increase and here to stay. If you have a website that is not accessible via smartphone or tablet, you are missing out on an increasingly valuable revenue stream. It is now time to future proof your website and invest in a responsive platform or run the risk of missing out on mobile opportunities.
Ready to go mobile?
Contact our online marketing team on 01384 451399