Copywriting can be likened to a call-to-action, but on a much larger scale. A copywriter is attempting to get people to think, feel, or respond in a certain way – this could be to make a purchase, to understand a concept or to book an event. Blog posts may have hundreds or thousands of words with which to make a case, whereas a copywriter only has a few words to be persuasive.
Our copywriting team will ensure any written content shared about your company is accessible, engaging and grammatically correct. It’s essential to not only get the message right, but make sure it is written with the intended audience in mind. It should be clear, concise and easy to understand. With online content, consideration should also be given to copy being keyword-led, without it becoming repetitive or disjointed.
We do research into customers’ sectors and industries so we are able to write well-informed copy.
We produce expertly-written, jargon-free copy to inform and educate site visitors about your products and services.
We will build in keywords to ensure your site copy is searchable but not at the detriment of readability.