The landscape of social media is constantly evolving with new social networks coming to prominence all the time. The constant injection of new technology increases user participation and the ability to create real-time content, meaning that existing networks such as Facebook, Instagram and Twitter are enhancing their platforms to include ‘Buy Now’ buttons. At the same time, you may have noticed that the organic (unpaid) reach of social posts is frustratingly shrinking as the leading social networks push their paid channels in order to monetise investment.
Just because the major social networks offer advertising options, doesn’t automatically mean that all will be a great fit for every business. When thinking about which social networks to use for advertising, we will look at which ones are performing well organically for your business. These will be the networks where your content naturally strikes a chord with your followers and in turn will allow us put together strategic campaigns to give you optimum return on your investment. As your business moves towards social media advertising, it can be daunting to move from an organic strategy to a paid one. At SEO Nuts, we will assist you in understanding all the options available to you.
Take advantage of the demographics of the various social media platforms and create ads that attract new customers.
Paid social advertising is an effective way to maintain or expand brand awareness.
Be sure to capture every opportunity by driving potential customers to your website.