Pay per Click (PPC) is an online advertising technique used to direct traffic to websites. Advertisers pay each time an ad is clicked and will bid on keywords pertinent to their target market. PPC advertisements are then shown alongside search engine results or websites with related content that have agreed to display them. A person searching for a particular product or service is more likely to purchase. Utilising a PPC advert (and thus being focused on a targeted audience) means that you increase your chances of closing the deal. If online shoppers are happy with your service they are more likely to be repeat customers, so by using PPC you can attract new customers with more far-reaching potential. Pay per Click is used for all types of campaign goals, including increasing sales, generating leads and promoting brand awareness.
PPC is all about relevance. At any given time, web users are searching for specific products, services, and information. Advertisers then, have the ability to show a targeted advert at the exact moment this search is being carried out. For example, if a user searches for “silver running shoes,” an advertiser can show an PPC ad with the content, “silver running shoes.”
These ads are run on Google, Search Partner sites, and Google Display Network sites. Google Ads is the largest pay-per-click platform and was launched in October 2000. It has gone through several iterations over the last 17 years. It is geared towards a wide gamut of companies, from SME’s to large corporates.
Similar to Google Ads, Bing Ads is a pay-per-click platform showing ads on the Bing and Yahoo networks. Bing Ads comprises primarily keyword-based advertising.
At SEO Nuts, we can analyse any domain and conduct comprehensive competitor analysis such as the amount spent on Pay Per Click (PPC), which keywords are employing PPC, how much traffic flows to the website from PPC (compared with organic traffic from regular searches), track PPC advert performance trends and provide sample adverts the domain in question is currently running.
Pay per Click will give you immediate results. It ensures that the ad for your business appears on the first page of a search engine such as Google or Bing.
Our Pay per Click packages are tailored to meet the needs of your company. By fully integrating our Pay per Click campaigns with your SEO campaigns, we ensure we deliver excellent results and cost savings to your business.
Pay per Click marketing is an ever changing area and we endeavour to keep at the forefront of the technology. SEO Nuts PPC campaigns include Google, Bing & Yahoo along with Social Media PPC packages.
We always take a proactive approach to the major search engines such as Google. This is because they frequently change their algorithms. We advise you when it is time to run a PPC campaign and when to adjust your PPC strategy in order to gain maximum return on your investment.