Pay per Click (PPC) is an online advertising technique used to direct traffic to websites. Its strength is the ability to be completely relevant to what is being searched for. Web users are searching for specific products, services, and information 24 hours a day, 7 days a week, 52 weeks a year. PPC advertisers have the ability to show a targeted advert at the exact moment this search is being carried out, so for example, if a user searches for “silver running shoes,” an advertiser can show an PPC ad with the content, “silver running shoes,” thereby highly increasing the chance that the user will click through to that website.
Whilst PPC is an effective and simple concept, the fact that advertisers pay each time the advert is clicked means that time needs to be invested before the campaign to ensure the right keywords are included. Advertisers bid on keywords pertinent to their target market, and PPC advertisements are then shown alongside search engine results, or as sponsored content on relevant websites that have agreed to display them.
SEO Nuts has an experienced in-house PPC team, to ensure each client’s campaign strategy is correct and the adverts are set-up correctly to get maximum results from minimum cost.
Pay per Click is used for all types of campaign goals, including increasing sales, generating leads and promoting brand awareness. PPC adverts can run on Google or on Bing search engines.
These ads are run on Google, Search Partner sites, and Google Display Network sites. Google Ads is the largest pay-per-click platform and was launched in October 2000. It has gone through several iterations since then and is geared towards a wide array of companies, from SME’s to large corporates.
Similar to Google Ads, Bing Ads is a pay-per-click platform showing ads on the Bing and Yahoo networks. Bing Ads comprises primarily keyword-based advertising.
With any marketing, and especially PPC, it’s always useful to monitor how your competitors are operating. That’s why SEO Nuts conducts in-depth competitor analysis for our clients, to find out how much their competitors are spending on Pay Per Click (PPC), what keywords are being used, and how much traffic flows to the website from PPC (compared with organic traffic from regular searches). Our specialist analysers can also track PPC advert performance trends and provide sample adverts in order to obtain useful information to help improve our client campaigns.
Pay per Click gives immediate results as it ensures that your business advert appears on the first page of a search engine such as Google or Bing.
As with all the services SEO Nuts offers, our team takes time to understand what a client is trying to achieve, so we can recommend the best solution to accomplish the objective.
Pay per Click marketing is constantly evolving, and our in-house experts keep up-to-date with the latest information to give our clients the best advantage. Major search engines such as Google frequently change their algorithms, but as SEO Nuts is a certified Google Partner, we’re well placed to advise you when it’s the best time to run a PPC campaign and when to adjust your PPC strategy in order to gain maximum return on your investment.
We offer a range of packages that are tailored to each client’s needs for PPC campaigns, including Google, Bing & Yahoo plus Social Media PPC packages. (LINK HERE) .
We can also fully integrate your Pay per Click campaigns with your SEO campaigns, to deliver excellent results and cost savings to your business.