‘Remarketing’ is a very powerful online marketing tool that enables brands and online marketers to stay engaged with their target audience. Presenting this audience with highly relevant adverts and offers across the Web. ‘Remarketing’ involves displaying a targeted advert to someone who has already visited a website. If they navigate away from a website or shopping cart, remarketing enables that business to re-target the visitor with relevant banner adverts when they are browsing across Google’s Network.
‘Remarketing’ ensures a brand is at the front of potential customer’s minds when they’re ready to buy online. Investment in ‘Remarketing’ can significantly improve the return on investment, if correctly implemented. Businesses can achieve even higher conversions by combining other online targeting methods, such as interest categories, demographics or keyword campaigns (Pay per Click or Search Engine Optimisation).
EU cookie compliance laws have deterred some businesses from the proposition of remarketing. However, if implemented correctly, this online strategy can still be extremely effective.
A key benefit of ‘Remarketing’ is that it will greatly improve conversion rates (Traffic into orders or enquiries).
‘Remarketing Advertising’ is highly targeted and businesses can display adverts on a wide range of reputable sites. From a brand building perspective, it is an excellent way to help boost a brands exposure, helping to sustain and measure brand loyalty.
SEO Nuts are online marketing experts who keep up to date with all forms of effective marketing strategies to ensure our clients remain ahead of the game. Our dedicated team have the skills, experience and creativity to produce dynamic Remarketing ads that will sell your products and services to a highly targeted market. We use performance data plus precise competitor analysis to track which ads are working best for clients.
For more information on the benefits of Remarketing please give us a call or drop us an email.