7 Essential statistics about Social Media

September 23, 2013Blog

Keeping up with Social Media along with all its facts, figures and analytics can be a daunting task. With the rapid rise of mobile platforms, HOW we access these networks has also evolved. This has resulted in a major impact being made on the business models of the big social players. Facebook has increased its mobile advertising recently with 41% of its revenue now coming from mobile use of it’s platform. Google is catching up and has recently given it’s Google+ mobile app a huge makeover. Twitter, in moves to monetise, now serves adverts to increase its revenue. Here are 7 more social media statistics you need to know:

1. Facebook

The number of Facebook users in the world now sits at 1.1 billion as of May 2013. (Source: Wikipedia/Facebook). In the last 12 months alone, its user-base has increased by 22%. Facebook is currently, over-and-above, the social network of choice.

2. Google+

Only within the last 6 months, Google+ has become the second largest social network. That’s really going some, especially as it was launched into a world of staunch Facebook users. Its biggest user-base is within the USA which, at the time of writing this article, stands in excess of around 29 million users. It seems lately to have ‘come of age’ and people seem curious about how it works.

3. Twitter

Twitter is rapidly diversifying as it matures and is now linking mass media and social media. TV Sports and Entertainment programmes for instance, use the social network to gain feedback and comments. Twitter’s power lies in its simplicity; 141-character micro-blogging with a real time feed. Sometimes breaking news stories appear on Twitter even before they appear in the mainstream media.

The number of active monthly Twitter users currently stands at around 115 million, whereas the number of active registered users sits at approximately 550 million. This indicates that there are many more people signing up than are actively using the network.

4. YouTube

Although there are pretenders to the crown, YouTube remains King of online video. This huge player receives over 1 billion unique visitors each month to it’s website and use of its mobile platform makes up more than 25% of YouTube’s global watch time; that’s more than one billion views a day. (Source: YouTube Statistics).

5. Instagram

Instagram’s photo blogging network was Facebook’s first major purchase back in early 2012. Facebook paid handsomely in both shares and cash for Instagram and despite some complicated wranglings regarding image ownership and copyright early on, continues to grow. Instagram and has since launched the ability to post video and now boasts over 130 million active monthly users. And there’s more — there are over 16 billion photos on the service altogether, with over 1 billion Likes given to users each day.

6. Pinterest

Pinterest is a ‘pinboard’ social media platform with more than 70 million users worldwide. It has been reinforcing it’s position as the leader of visual social networks, competing with the likes of Instagram and Vine. Interestingly enough, women make up 80% of the Pinterest user-base. Pinterest has been termed a ‘visual, search-focused, aspirational network’.

7. Vine

As Twitter’s new looping video service, Vine provides a very unique approach to video blogging, allowing the creation and posting of 6-second stop-motion animations and video. When Instagram launched video posting, the demise of Vine was forecast, however Twitter recently announced that Vine had reached 40 million users (growing from ‘only’ 13 million in just over 3 months).

Other social networks not mentioned above include Tumblr, Linked-In and Foursquare.