The new Google Panda 4.1 update commenced in September 2014, gradually being implemented up to October 2014. The new update continues in the tradition of previous Google Panda updates by identifying low quality content with more precision. Google has evidently added new indicators for low quality content to its Panda algorithm without making these updates public knowledge.
Depending on the geographic location of the website in question, Panda 4.1 is estimated to impact on up to 5% of Google search results. According to leading online marketing analysts, the update should be good for small to medium sized businesses who focus on the quality of their content.
Ideally, the highest rankings of Google search results should become more diversely populated with a wider range of different website of various sizes. In short, website owners who have been investing in more high quality content should be rewarded with higher search rankings as a result of the 4.1 update.
However, as with all Google updates, there is also a chance to drop down in the rankings as a result of Panda 4.1. If any of the “new indicators” that determine the quality of the content on a website inform Google that its content is substandard, the website may experience a sudden drop, even if all other aspects of the website are correct.
Websites that Benefit
Early analyses has indicated clear patterns. According to online research data, it looks like the biggest winners of the update are high content news sites, rich content based sites, and download portals. The logic behind this indicates that because these sites are regularly updated with new, (presumably) high quality information, they are achieving an increase in their Google profile due to the new search indicators, added to the Panda code.
Websites that appear to have been penalised seem to be websites that have low volume, repeated content, or accumulated content, which Google considers poor. If websites have an increase in rankings, then the Panda 4.1 update has been working favourably.
If, however, a website’s organic visits are dropping significantly over weeks, Panda 4.1 could also be the prime culprit.
What to consider for the Future
Throughout 2012, Panda was updated monthly, however, it looks as if the current range of updates are on a quarterly schedule. It is a 100% certainty that Google will continue to update all of their algorithms with more sophisticated indexing and ranking protocols. Google Panda 4.1 is increasingly focused on rewarding high-quality original content.
The approach is to refine and consistently improve website content and ensure your blog content is original, unique, and well written. By publishing new, high-quality content regularly, you will significantly embrace the ethos of Google Panda and the direction it is going. A result of compliance will be higher rankings for the respective website also when Google introduce further updates, they should have less of a negative effect on that website’s position.