The spread of Coronavirus has no doubt been one of the biggest public health concerns in recent memory. In the last few weeks, we have seen more businesses and services slowly emerging the other side from what has been one of the most turbulent financial times we have/will experience.
Every business has had to adapt in some kind of way, whether your staff are now working remotely or you’ve adopted a ‘covid safe’ workspace for staff and customers alike. We are certainly still in the midst of it all – still learning, adapting, and trying to move forward with our marketing efforts the best we can.
As a West Midlands Marketing Agency, it’s our passion to see local businesses succeed, and in these unprecedented times, it can be hard to know what to do next. So, here’s SEO Nuts top 5 online marketing tips to integrate into your marketing campaigns & help get your business back on track.
1) Let your potential customers know that you adapted despite the challenges
Some companies within industries have made the decision to close completely for the crisis which of course is entirely their decision and rightly so depending on their sector. However, if your company did stay open and worked through the crisis, maintained communication, and unbeatable service to clients – it’s definitely something to shout about, especially whilst drawing up marketing tactics. Side note – Make sure your Google my business is updated accordingly to avoid potential loss of custom. (believe me, we’ve seen it!)
To be able to adapt during such an unprecedented time is certainly something to be proud of and getting feedback from your clients in the form of testimonials can be the difference between a new customer choosing you – or your competitor.
2) Review your website content
Marketing is one of the most critical parts of any business and getting the word out there on your product and services so that it reaches your target market can be challenging. Content marketing can also be the most time consuming and is often frequently overlooked in the day to day running of a business. Tasks such as email marketing, video content, or just writing great content for your website can seem less important when you have the day to day tasks of running your business. If post lockdown has left you with a steadier pace than before now is the time to make sure your website has updated its blog posts, landing pages and is ready to reach its target audience. Make sure it’s clear on your website that your business is taking Covid seriously, and it’s reflected in your content. It’s never been more important to show that you’re looking after the health and wellbeing of your staff and customers whilst maintaining an outstanding service.
4) Share, share & share!
If you don’t have social media – then you probably should think about setting a business profile up. One thing that has connected people through this crisis is the wonderful digital era of social media platforms. Social media can be used to share content on your website, amplify PR messages, share news, and spread the reach of your audience through useful tools like Facebook ads.
5) Don’t be the company that falls behind
If your competitors are not prioritising their marketing during this time then it can be very easy for them to fall behind. In particular with digital marketing strategies such as SEO, the search engines frequently update and change their algorithms, and companies not keeping up to date with changes may find their rankings begin to fall backward.
By continuing the drive for SEO and other digital marketing strategies you may actually find you surpass your competitors and your business is in even better shape in the months to come.
Here at SEO Nuts, we have a close-knit and dedicated team of SEO specialists and we will be remaining open to help businesses with their marketing during this difficult time – you can speak to one of our team by calling 01384 451 399.