The scenario: You have started looking at search engine optimisation for your website and you have already spent a significant amount of money doing so. The last thing you want to hear is that it is going to take months or longer to show up on the first page of Google. The answer is, that unless you represent a very niche market and have little to no competition, your site will take time to appear.

Having an 'Online marketing strategy' describes a thought-through means of generating a high volume of traffic to a particular website. But what does having an online marketing strategy really mean?

Search Engine Optimisation (SEO) is the process by which the visibility of your website can be improved within search engines. There are those 'experts' out there who promise the earth regarding SEO and can only get close to delivering on their promises via underhand tactics such as purchasing Facebook Likes and building 1000s of links back to your site from questionable sources.

Keeping up with Social Media along with all its facts, figures and analytics can be a daunting task. With the rapid rise of mobile platforms, HOW we access these networks has also evolved.

Earlier this year, Google announced that unless an SSL certificate is installed, they would be marking websites as ‘not secure’ if they contain forms requiring the submission of sensitive information.